“8 Common Ways Small Businesses Waste Money Marketing ” by Director of Marketing Brian Sutter, teaches entrepreneurs how to save money while being able to execute the right marketing strategy. 

This article begins to acknowledge that businesses face the issue of finding the right marketing strategy. Businesses have many resources that they can test before committing to a larger campaign. Test your strategies at a low budget and see if it works. If it does then continue to invest more. 

Check out this article over here: https://www.entrepreneur.com/article/270613