Most businesses understand that video is the most effective tool for marketing. However, this is true only when it is backed up by digital distribution, for a great video seen by no one will fail to produce any business result. Now more than ever, business growth comes from getting the right content to the right audience at the right time. And meaningful customer relationships are built by prolonged engagement with content that works on an emotional level to build trust. Every business wants growth. They want to know exactly what the impact their marketing has on the bottom line. And they especially don’t want their customers to feel like they’re being sold to.